It’s taken me a full week to digest this new KOD project from one Jermaine Cole and now it’s time to discuss.
Firstly, this album isn’t getting the mainstream recognition that I thought it would. It’s been, what? A good year and a half since we’ve heard from Cole, I thought the anticipation alone would be enough to get the buzz up.
But as I’m slowly realizing, a lot of folks are just allergic to depth and thoughtfulness.
On first listen, the first thing I noticed was the trap influence. Cole’s got some slappers on this record and seems to adopt that Migos-style flow over some absolutely infectious beats. “KOD,” the first full track on the album sets the tone for the rest of the project.
If practice makes perfect, I’m practice’s baby
My life is too crazy, no actor could play me
The visual for ATM was giving me vintage that Busta Rhymes/ flipmode era style and I live. Not only does ATM slap, Cole’s also trying to put you on game to a few things he’s learned about this green stuff we call money.
The only feature credited on the whole project: kiLL edward, thought to be a monicker for Cole’s alter ego. In both, we get a sounds like a distorted version of Cole’s voice, but instead of raps, kiLL edward is giving us some soulfully distorted crooning. Considering the rest of the project, they are a bit darker in tone, but still find their place in the overall soundscape and meaning of the project.
Motiv8 is definitely my favorite on the project for the fact that it’s really been a mood for me since we came into 2018. It’s simple and catchy making it the perfect anthem for keeping those demons of doubt at bay.
The shinning moments of the album come when J. Cole’s at his most introspective and thoughtful. Records like “BRACKETS” and “Once an Addict (Interlude)” are some of the most poignant comments, yet, on the pitfalls of having new money and the emotional turmoils of drug addiction. “Window Pain (Outro)” is another contemplative record where Cole reminisces on his life and grapples with some things that could’ve been done a little different.
1985. 1985. 1985.
Sonically, I’m getting Midnight Marauders lost cut vibes. This beat is so groovy and inviting and Jermaine had a word for the girls with this one.
Check my track record, I actually like some of these new kids on the block. The Migos, Yachty, Lil’ Uzi, Rich the Kid, Cardi… Now these XXXtension cords, Take-A-Seat69s, and lil problems – y’all can keep, but for the most part, I really don’t have a problem with these kids that are popping right now and they will tell you themselves that their really just out here for this money and having a wang dang doodle.
All these niggas popping now is young
Everybody say the music that they make is dumb
I remember I was 18
Money, pussy, parties, I was on the same thing
You gotta give a boy a chance to grow some
Everybody talkin’ like they know somethin’ these days
Niggas actin’ woke, but they broke, umm
I respect the struggle but you all frontin’ these days
Man, they barely old enough to drive
To tell them what they should do, who the fuck am I?
They’re here for a good time, not a long time, which is understandable. But Cole’s got some jewels to drop in their ears that they can either decide to take or leave.
True, you got better shit to do
You coulda bought a crib with all that bread that you done blew
I know you think this type of revenue is never endin’
But I wanna take a minute just to tell you that ain’t true
One day, them kids that’s listening gon’ grow up
And get too old for that shit that made you blow up
Now your show’s lookin’ light cause they don’t show up
Which unfortunately means the money slow up
Now you scramblin’ and hopin’ to get hot again
But you forgot you only popped ’cause you was ridin’ trends
Yet again Cole delivers a project that is interesting and thoughtful and at the same time, effortless and not overly preachy. Cole’s an OG with wisdom to share, but he’s not about to force you to listen to him or beat you over the head. I don’t know if I could even name a stand-alone single for this project. Cole makes a body of work that is cohesive and dense, each song building on one another. One of a kind.
I give it 9/10.